Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:

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How To Promote A Book

Nowadays it's no longer a matter of whether or not... Read More

Secrets to Selling Books by Mail

This is intended for informational purposes only. Selling books by... Read More

Authors Should Be Optimistic

A client wrote me recently and asked what I thought... Read More

The High Cost of a Six-Figure Book Advance

The six-figure book advance, like the New York Times bestseller,... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

Dont Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks.... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

What?s Wrong with the Internet? It Must be Broken!

After months of scouring the internet, I could not put... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books... Read More

Plain Speaking ? 4 Secrets For Getting Your Book Purchased

What can be more infuriating to a potential purchaser of... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More

Book Promotion Myth -- The Best Place to Sell Books is a Bookstore

When authors think of their audience buying books they think... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity... Read More

How to Sell Your E-book - (or other information product) - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books)... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than... Read More

Get Rich Writing Fiction

Some of us write simply because we can't not write.... Read More

Why Write Articles to Promote your Book?

Reach 15,000 to 100,000 targeted buyers every week Online. That's... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

How to Grab the No.2 Spot on Amazon for Advance Book Sales

When my first book was published way back ten years... Read More

Do You Long To See Your Books Published And Selling From The Major Chains?

To have your work accepted for hard copy publication is... Read More